The idea of Salming Underwear came up in the spring of 1992. The basic idea is that you would hardly know that you are wearing underwear, and the characteristic pennant soon became a warranty for design, fit and quality. A few years later, underwear for women was introduced, and today our assortment also contains swimwear, nightwear and the series Top Collection.

Salming Underwear wants, through the products, to reflect what Börje Salming stands for, his fantastic abilities as a successful ice-hockey player. During his 17 years in the National Hockey League, NHL, he showed a unique will-power and progressivity, always ahead and never gave up. Our goal is to make underwear so comfortable that you don´t want to take them off.

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