Assortment
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BRAND, ASSORTMENT & DESIGN
Salming Underwear was founded in 1991. We gather our inspiration from the core values our rugged legend Börje Salming stands for: natural, active, fearless and real. Functional design and perfect fit and comfort for an active lifestyle.

Salming Underwear want to show the same unique will power, progression, to always be a front runner and never giving up, in the same way Börje Salming did during his 17 years in the NHL.

Today there is both Salming Man and Salming Woman. The collections that are developed in Borås consists of swimwear and underwear och are divided into sport, fashion and basics. We have a wide range of boxers, socks, sports bras, briefs and swimwear. You will find Salming Underwear in Sweden, Norway and Canada, in selected department stores and retailers.