How we handle personal data


What is personal data?
Personal information refers to all types of information that can be directly or indirectly attributed to a physical person currently alive. The type of personal data collected by Salming Underwear (Abecita AB) depends on the services you use. In connection with registration and ordering, you enter your name, address, e-mail, mobile number and social security number. When you use Salming Underwear's (Abecita AB:s) website, Salming Underwear (Abecita AB) collects some information that is not personal, e.g. which browser and operating system you use and the IP address of the computer used when visiting the web sites, but which may still be personal data in the opinion of the law.

Why and when do we collect personal information about you?
In connection with your registration and/or order, you agree that we store and use your information in our business to complete and provide the services you may expect from us. You are asked to provide information about yourself when you register to make a purchase with us. Salming Underwear (Abecita AB) collects and processes personal data for the following purposes:

a) Be able to complete and provide the service you would expect from us when you placed an order at As a customer, you will receive e-mails regarding your order and payment. Klarna will collect personal information about you in connection with payment. Klarna is thus responsible for such personal data as per Klarnas terms, see here.

b) We will promote our brand by email in the form of newsletters or e-mail based on your previous purchases. This if separate consent is given. Third party email messages or items or services that are not directly related to our business does not occur. You can easily unregister via a link in the email or directly at This can be done without the need to login.

c) Be able to carry out purchases in any of Salming Underwear's digital channels.

In accordance with the General Data Protection Regulation (GDPR), you are entitled to receive, once a year, your personal data, registered with Salming Underwear (Abecita AB), free of charge. The request is made in writing to Abecita AB, Box 646, 501 13 Borås, Sweden.

If registered information is incorrect, you are entitled to have these corrected.

Who has access to the data?
Salming Underwear (Abecita AB) only transmit and transfer information to partners where we have controlled cooperation and valid personal data processing agreements and to companies within the same group.

How long is the information saved?
Salming Underwear (Abecita AB) saves your information as long as it is necessary based on legal requirements or to fulfill our commitments to you in the individual case. Your data will never be stored longer than is relevant or permitted under applicable personal data law. Inactivity clears your data after 3 years.